This line of hearing aids has a truly unique and innovative feature that is a true first in the industry.

They call it machine learning. Using your smartphone, the hearing aid application on your phone gives you an alternative combination of settings. You simply tell the app if you like things better after the change as been applied. This works very similarly to your optometrist asking better or worse during your eye exam. This data is used over time to help the hearing aids learn which combination of settings you prefer in different types of situations. You are a unique individual with unique preferences. Having your hearing aids be able to take that into consideration is very powerful.

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